“You can’t force creatives into a box. If you try, they’ll no longer be creative. And no one will want your box.”Ryan Lilly
One summer night Lid Assist’s founder Scott Dixon-Baldwin was putting the rubbish out, the lid slammed into the back of the wheelie bin with a very loud bang. This bang woke the neighbours up, and also set dogs off barking, even though the dogs were a fair distance away. This nuisance was what finally sparked the idea for Lid Assist.
Scott noticed that wheelie bin lids are not like the lids on kitchen and bathroom bins. Indoor bins are well behaved, they do not hang down at the back, they sit open at a convenient angle but outdoor bin lids are wild, unreliable and noisy. Sometimes the rubbish spills everywhere, due to animals or wind.
After personally seeing a need for Lid Assist he researched online and saw people were discussing the same and similar problems with the lids.
And after several prototypes the first working device was produced in 2020.
The device underwent a lot of real-life testing and design improvements and in 2021 the new Lid Assist was born: